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MARKET INTELLIGENCE REPORT - 2026 EDITION
AUSTRALIA
DECODED
A comprehensive luxury market intelligence report.
A strategic lens on Australia, designed to inform, challenge assumptions, and support long-term growth.
Australia is often perceived as a mature, stable and affluent market, yet its nuances and evolving dynamics are less visible from a global perspective.
A$ 10.4B
Luxury market size in 2025
+6.84% CAGR projected through 2034 · almost ×5 growth since 2018
71%
Of luxury consumers say the local offer is restricted
A supply problem, not a wealth challenge
FIVE
Cities decoded, each with distinct identity & entry strategy
Sydney · Melbourne · Brisbane · Perth · Adelaide
REPORT CONTENT
DECODED CHAPTER BY CHAPTER
Drawing on proprietary consumer research and extensive industry interviews, Australia Decoded equips brands with the insights needed to confidently enter the Australian market, grow, and unlock long-term opportunity.
Decode the
MARKET CONTEXT
01
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Key economic indicators vs G7 peers
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Population & immigration dynamics
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Wealth distribution / HNWI landscape
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Tourism flows / spending by nationality
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Business environment / operating costs
Decode the
CITIES
04
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Five key city's unique identities
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Consumer cluster mapping per city
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Luxury perception & maturity / shopping preferences
Decode the
CULTURAL PULSE
02
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Quintessentially Australian values
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Aboriginal culture & brand engagement
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Media / digital consumption and behaviours
Decode the
RETAIL LANDSCAPE
05
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Physical retail & wholesale landscape
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Luxury retail mapping by city
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Omni-channel luxury dynamics
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Pop-up strategy & activation plays
Decode the
AUSTRALIAN CONSUMERS
03
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Luxury consumer profiles
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What it takes to be in the top 1%
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Purchase drivers / spending categories
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Experiential vs personal luxury dynamics
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Chinese-born Australian luxury profiles
Decode the
LUXURY LANDSCAPE
06
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Market sizing / growth trajectory
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Competitive landscape
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Recent brand entries
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Territory expansion
+
RISK & OPPORTUNITIES
FUTURE-PROOFING
KEY FINDINGS
NUMBERS THAT CHANGE HOW YOU SEE THE MARKET
Selected findings from the 2026 edition. The full report contains over 60 pages of data, analysis and strategic context.
highest median wealth per adult in the world
2nd
Australia just after Luxembourg.
The “Everyday Millionaire’ phenomenon.
growth of Luxury Retail sales since 2018
x5
A booming market post-pandemic, mainly driven by local consumption.
rank globally for HNWI concentration.
8th
Sydney ranks in the world’s 10 wealthiest cities, driven by properties & investment.
luxury retail CAGR 2025 through 2034
+6.84%
Steady growth projected, led by the apparel & accessories category.
consumers rate luxury offer in their city
3.6 / 5
Regular overseas luxury purchases, driven by limited local assortment and pricing.
feel comfortable buying luxury online
86%
Quest for variety and pricing advantage, whether on local or global e-shops.
AVAILABLE NOW
RECEIVE YOUR REPORT TODAY
Australia Decoded 2026 is available now. Order your report today or contact us for a tailored walk-through.
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FULL REPORT
✓ Full 60+ page PDF report
✓ All data, tables and references
✓ Priority access to 2027 edition
AUD 1,250
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KEY CONTRIBUTORS
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