OCT 2025 UPDATE: The SKALE of Luxury

Sophie Spitz
Nov 2
2 min read

A lot happening in October in the Australian luxury world. From new boutique openings in Adelaide and Melbourne to aircraft hangar take over, the peak season of events and brand activations has official started!

Despite numerous festivities, the economic context continues to tilt towards caution and pessimism, with a declining Consumer Confidence again this month, higher inflation rates and unlikelihood of an imminent interest rate relief.

It is becoming increasingly critical for Luxury players, across retail, hospitality and beyond, to nurture authentic client relationships day after day to cut through the noise and (re)build purchase confidence in the most genuine way.

Australia's Luxury Market Pulse

Consumer sentiment level aligns with October last year at 84 with a 3pp decrease compared to previous month September. [Roy Morgan ANZ]

The unexpected inflation jump in the last quarter has impacted the Australian sharemarket and the hopes for another interest rates cut announcement.

Tourism Q1 2025: International tourism spend +32% same period LY and +18% over the last 12 months. [Tourism Research Australia]

Melbourne Fashion Week in numbers: This year, the seven-day event gathered about 600 designers, 150,000 attendees, 6 runways and 100 events across the period with a clear highlight on local diversity this season.

Retail insecurities in Melbourne: the continuous surge in violence in Melbourne creates agitation among the local Retail community which demands a co-ordinated Government response. [Australian Retail Association]

What's New in Australia?

What has SKALE been up to?

Full gear on the preparation of the season 2, focusing on inspiring industry leaders and entrepreneurs. Stay tuned for the launch in November!

Catch up on Season 1

Our Market Research survey is still open to gather anonymous insights from Australia luxury buyers. 10 minutes only!

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Coming up!

Cartier announced heritage exhibition at the NGV in June 2026 with more than 300 creations. The Collection will be loaned from the V&A Museum in London to Melbourne’s NGV.

Ralph Lauren returns to the Australian Open for the sixth consecutive year as the tournament’s Official Outfitter.

Montblanc is opening one of its biggest flagship stores globally in Sydney before end of year.